Before the street acquired its now-famous name, the corner of Union Street where Alice Ayres worked was unremarkable. The oil and paint shop where the fire broke out on 26 April 1885 was a modest family business. Ayres’ death, however, transformed the location into a symbol. The manner of Ayres’s death caused great public interest, with large numbers of people attending her funeral and contributing to the funding of a memorial. Ayres was given a large public funeral, attended by over 10,000 mourners. Her coffin was carried from her parents’ house to her grave in Isleworth Cemetery by a team of 16 firemen, relieving each other in sets of four.
1859
Birth
Alice Ayres born in London.
1885
The Fire
Fire breaks out at the Chandlers’ shop on Union Street. Alice Ayres rescues three children but dies from her injuries.
1890
White Cross Cottages
Octavia Hill builds model social housing cottages nearby, advancing Victorian housing reform.
1936
Street Renamed
Whitecross Street renamed Ayres Street to commemorate Alice Ayres and her heroism.
Did You Know?
Alice Ayres is one of only a handful of people to be commemorated both with a street name and a memorial tablet in Postman’s Park’s Memorial to Heroic Self-Sacrifice, making her one of London’s most formally honoured citizens.
The street’s later history is equally shaped by reform. White Cross Cottages were built in 1890 by social reformer Octavia Hill, to designs by Elijah Hoole, as model social housing. Hill was a reformer who campaigned for quality homes and open spaces for the poor. She began in 1864, leasing three slum properties in Marylebone, and had a portfolio of thousands of homes by the time of her death. Red Cross Cottages on Ayres Street are now listed buildings, a testament to British History Online records of Victorian residential heritage in Southwark.